Section Links
Corporate Identity & Logo Design
Whether you're a new company in need of a corporate identity or an existing company wanting a new look, InSight Design can design a logo that is tailored to fit your needs.
A logo is the the foundation of your company’s brand and is the primary means by which customers form an image of your company. It is one of the most important promotional tools that sets your company apart and encourages customer loyalty.
The purpose of a logo is to catch the attention of your audience and promote brand recognition. It might be the first impression people have of your business, so it should reflect your business accurately. A professionally designed logo is the mark of a business that cares about the message they want to portray.
Common Mistakes That Should be Avoided in Logo Design are:
- To design the logo yourself
- Hire a friend, relative or amateur with a little knowledge of the graphic arts to design your logo for free
- Use an online logo generator
- Use clip art or low resolution stock art
- Is to complex and loses detail when it is printed in a small format
The Logo Design Process
- First, we get an understanding of your business; the services you provide, the products you sell, who your target audience is and any ideas you may have
- Next, we incorporate your ideas as well as fresh ideas from us to create several logo examples for you to choose from
- From the initial examples, we'll make any necessary modifications in order to reach your desired representational goals (fonts, colors . . .)
- Now that you have a logo that truly represents your business, we'll use it to design additional marketing materials (business cards, brochures, website . . .)
The following are Logos we helped our clients develop
 |
Client: Community Residencies, Inc. Services: Logo & website design url: website design in progress |
|
|
Client: Nutrition Balance LLC Services: Logo & website design, print collateral url: www.nutritionbalance.org |
 |
Client: NSS - Northeast Site Solutions Services: Logo & website design, print collateral url: www.northeastsitesolutions.com |
 |
Client: Whole-In-One Services: Logo & website design, print collateral url: www.wholeinone.org |
 |
Client: Polish American Foundation of CT Services: Logo & website design url: website in the works |
|
|
Client: Johnson Caulking Services: Logo & website design, print collateral url: www.zombeebob.com |
 |
Client: Massachusetts Orthopaedic Association Services: Logo & website REDESIGN url: www.massortho.org |
 |
Client: Roo Self-Storage url: www.roostoragetoo.com |
 |
Client: Flamig Farm url: www.flamigfarm.com |
 |
Client: Vernon Housing Authority Services: Logo & website design url: www.vernonhousing.org |
 |
Client: Liberty Dental Services: redesign existing logo, business cards, letterhead, fliers, booklets and extensive work on their website url: www.libertydentalplan.com |
 |
Client: New Britain Museum of American Art Services: Logo design for interactive learning games which can only be viewed at the museum on their Kiosks; located in the art lab url: www.nbmaa.org |
 |
Client: CT Orthopaedic Society Services: Logo and website design url: www.ctortho.org |
 |
Client: Women in the Spirit Services: Logo & website design, print & marketing materials url: www.witsretreats.com |
 |
Client: Mechanical Plumbing & Heating Services: Logo & website design, print collateral |
 |
Client: Word Wisdom Art Services: Design logo and shopping cart website url: www.wordwisdomart.com |
 |
Client: Zombee Bob Services: Logo & website design, print collateral and animated snippets of graphic novel url: www.zombeebob.com |
